What do YOUR customers hear when they're on hold?
Your phone is your electronic “front door” that welcomes customers to your business. Once they ‘step’ inside by calling, they want to feel welcome. They need to know someone is going to take care of them, address their concerns and answer their questions.
On-hold advertising does for your phone what an interior designer does for your lobby! Sound Marketing Resources creates a phone experience that keeps your callers comfortable and happy while they wait. They hear a message that’s professionally crafted to inform and entertain and, ultimately, reinforce why your company deserves their business. Professionally written messages, voice narration and music combine to make being on hold a rather pleasurable experience.
Be bold. Be different. Be you.
Your business may offer the same products and services as your competitors, but it still has a unique personality that differentiates you from the others. Sound Marketing Resources peels back the obvious to uncover what appeals most to your callers. Simply put: we learn about you and your business and craft a message that you simply won’t hear anywhere else. Our on-hold messaging system promotes YOUR business. Our clients are continuously surprised at the increase in products sold or services ordered simply because a caller heard them mentioned while on hold. The first time one of your callers ASKS to be placed back on hold, you’ll understand why David Green is known as the ‘On-Hold Doctor’. Contact Sound Marketing Resources and start dazzling your callers.
Yes, you DO need on-hold messaging marketing
- 41% of American consumers have initiated a purchase over the phone in the last year – American Teleservices Association
- After an average of only 1 minute and 55 seconds of being on hold, most callers hang up. – Small Business Chronicle
- Callers stay on the line up to 25% longer when provided with on-hold messaging versus “dead air” or only background music…and up to 17% longer than radio – Infomax Inc.
- 34% of callers who hang up will not call back – Voice Response, Inc.
- Of the 8 to 15% of the average customer base lost each year, 68% is due to indifferent or negative phone treatment. - Oren Harari / Tom Peters Group
Don’t waste the moment…
because your next opportunity is On-Hold!
- Before anything happens, we listen to you. We discover your business personality, learn about your current customers, find out who’s calling and why. During this discovery process, we’ll collect the material necessary to create a one-of-a-kind message tailored to fit your company perfectly…and we don’t proceed until YOUR satisfied with the copy. We’ll also work out the logistics concerning the right equipment to ensure seamless integration with your phone system.
- Once we have the right message, it’s time to choose your background music and your voice talent. Our extensive licensed music library features hundreds of selections from most every appropriate musical genre, and our professional voice talents bring life to your message. With your approved selections, we proceed to production.
- Your narrated message is expertly mixed with your music selection, ensuring the perfect audio balance. We provide the final production in the correct format for your particular on-hold system. Once installed, you’re ready to reap the rewards of professional on-hold marketing.
- Depending on your on-hold agreement, updates will be crafted. Keeping your message fresh and relevant is the best way to maximize the effectiveness of on-hold marketing. Holiday messages, new key employee introductions, special sales, and new product and service offerings: virtually anything and everything you want to share can be included in your new messages.
It’s time to say what you have to say… out loud. Contact Sound Marketing Resources today at: 610.404.4644